Nash equlibrium theory

Nash equlibrium theory
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This paper needs to be majorly revised. The argument to be applied is that the Nash equlibrium theory is outdated without cognitive psychology being applied to it. In marketing, the Nash equilibrium means both the corporation is out for economic self interest and the purchaser is out for materlialistic object self interest gain. Both sides know the others stragegy and thus it cancels out. However, because of corporations, and I picked five, Apple, Amazon, UPS, Nordstroms, and Lexus, that take economic hits for consumer happiness based on case by case cognitive psychology decisions, improving reputation but without certainty. Cognitive psychology is used by these types of corporations with good customer service reputations, and word of mouth adverising, nowadays social media, spreads. The counter argument could be corporations like this do this approach for economic self interest, but there is no way these corporations know if these specific customers they take monetary hits for will give a review, a good review, or even a bad one. Thus, without cognitive psychology applied to the Nash equilibrium for marketing theory, the use of the Nash equlibrium alone in markeing is outdated. This paper does not fit that argument so please fix the structure correctly.