NBA and its efforts to enter China.

Full Answer Section

   

• The NBA has partnered with Chinese companies to create licensed products. These products include clothing, shoes, toys, and other merchandise. The NBA has also partnered with Chinese media companies to broadcast NBA games and programming.
• The NBA has created a Chinese-language website and social media accounts. These platforms allow the NBA to connect with Chinese fans and promote its brand.
• The NBA has held events in China, such as the NBA China Games and the NBA All-Star Weekend. These events have helped to raise awareness of the NBA in China and attract new fans.

The NBA is doing these activities because it believes that China is a major growth market for the league. The NBA has a large fan base in China, and the country's economy is growing rapidly. The NBA believes that by investing in China, it can tap into this growing market and grow its business. Success from a sport licensing point of view would look like the NBA signing more licensing deals with Chinese companies, increasing the number of NBA games and programming that is broadcast in China, and growing the number of Chinese fans who follow the NBA.

Sample Solution

   

• NBA's China Push: A Look at the League's Efforts to Grow Its Business in the World's Most Populous Country" (February 25, 2023)
• "NBA China: The League's Efforts to Rebuild Its Business in the Country After a Meltdown" (March 8, 2023)

In the first article, SBJ provides an overview of the NBA's efforts to enter China. The article discusses the league's history in China, its current partnerships, and its plans for the future. The article also highlights some of the challenges that the NBA faces in China, such as the country's political restrictions and the recent controversy surrounding former Houston Rockets general manager Daryl Morey. In the second article, SBJ takes a closer look at the NBA's efforts to rebuild its business in China after the Morey controversy. The article discusses the league's apology to China, its decision to suspend its broadcasts in the country, and its plans to resume operations. The article also highlights some of the challenges that the NBA faces in rebuilding its business in China, such as the country's ongoing trade war with the United States.