Nespresso Case study

Prepare a consultancy report for Nespresso’s CEO on how to both defend and grow the Nespresso franchise. Cover the following areas from your analysis of the case and available secondary data on the company that is available in databases available in the library as well as in the public domain:
a. The Overall Business Strategy
b. The Marketing Strategy
c. The HR strategy
d. Financial sustainability strategy
e. CSR aspects