1. Company’s products. Revenue trends for the last five year? 2. Any new product(s)? 3. Company’s profitability. Look at profitability ratios, comment on them. How do company’s compared to industry and/or closest competitors? 4. Company’s risk and strategies from 10-Ks, conferences, earnings conferences? 5. Debt levels and structure? Compare against cash and free cash generation, even profitability!