Netflix Campaign Critique

Netflix Campaign Critique This assessment requires you to individually develop a critique of integrated communications programs of the brand you worked on in assessment 1. This is an opportunity for you to connect your insights from brand contact audit with campaign critique. The questions you need to consider include but are not limited to: - What is the situation faced by the brand? - What are the goals and objectives of the campaign and the different communications disciplines employed to achieve them? - Who are the target publics of the campaign? Are they well segmented and targeted in different communications disciplines? - What are the strategies and tactics employed? - What roles does each communication discipline play in the campaign? - To what extent are these programs integrated and deliver grater impact than individual components? - Are brand contact points carrying the most weight in influencing target audience’s perception of the brand prioritized in integrated communications programs? - Do current integrated communications programs address any negative brand perception or inconsistencies between brand identity and brand image? - To what extent are they effective in achieving the purposes? And why so? - What are your recommendations in planning better integrated communications programs?