Netnographic Research Project (Digital Marketing)

Netnographic Research Project (Digital Marketing)
Netnographic Research Project
2500 words: Contributes to 70% of final mark
Students are asked to undertake a netnographic research project on a given
subject. This research project will follow Kozinets (2011) simplified flow of a
netnographic research project. These steps include planning and entrée, data
collection, data analysis, representation and evaluation. After undertaking the
netnography, students will then write up the report in an academic report format.