New Technology Marketing simulation
New Technology Marketing simulation paper
Order Description
MаrkеtÑng research methods are well-established to estimate demand, oÑtimally design Ñroducts, and determine target segments when the product/service of interest is to be launched soon and/or is of an incremental change. However, many of you make take jobs at firms (e.g. Google, SpaceX, etcâ¦) that are building products for far off into the future for which customers have little to no familiarity. Yet, the needs of data-driven marketing strategy still exist. Your assignment here is two-fold:
1) Click on the link to the Wharton Learning Labs FutureView application (LINK HERE (https://futureview-wharton.deckspire.com/participant/scenarios) and participate in the experience. login-in information is provided as below.
2) The data that emerges from FutureView is valuable for dynamic marketing strategy decisions describe in the class. In your write-up, first, explicitly describe the data that you would capture from FutureView if you were going to utilize it as a business intelligence tool for marketing strategy. Second, be explicit about how you could use FutureView data to determine target segment(s), price, demand, distribution, shape of the PLC, etcâ¦
Assignments that are specific about the data that emerge from FutureView and how you would explicitly tie that to specific marketing strategy decisions will receive the highest score.