News Conference Case Studies

News Conference Case Studies Project description News Conference Case Studies J350 Fall 2014 Directions: Based on the assigned case studies below all students will need to do research on the issue and prepare a news release. In addition, PR practitioners will prepare statements to be delivered at the simulated news conferences. Journalists will prepare a set of three questions due on the day of your client groups news conference and a news story due 48 hours after the news conference. While preparing these assignments, keep in mind that you may make up solutions to address issues highlighted in the case studies, if none currently exit. However, base your responses and media materials on the facts that you have from the case study, your environmental scanning reports, and your research of the current situation. You do not need to limit your research to The Wall Street Journal and The New York Times. SeaWorld Entertainment, Inc. You work in public relations at SeaWorld and are preparing for a news conference to report on several of the companys key strategic initiatives, including upgrades to the new killer whale habitat at the companys San Diego location and the proposed co-development of theme parks in Pan-Asia, India and Russia with Village Roadshow Theme Parks. In addition, the company will discuss its financial results for the Third Quarter 2014, which will be announced on Wednesday, Nov. 12, 2014. The companys stock price has declined nearly 50 percent in the past year over investors concerns about decreased attendance at SeaWorlds theme parks. Animal-rights activists have engaged recently in an aggressive campaign strongly criticizing the companys treatment of its captive killer whales. They have called for SeaWorld -- at the very least -- to find ways to create a more natural environment for the whales. The activists argue that captivity has negative effects on the psychological and physical wellbeing of the whales. NEWS RELEASE FOR MORE INFORMATION CONTACT: Your Name, VP Corporate Communications 1-800-700-6000 yourname@nike.com NIKE RELEASES CORPORATE RESPONSIBILITY REPORT OUTLINING THE COMPANYS ONGOING COMMITMENT TO ADDRESSING ENVIRONMENTAL, LABOR AND WAGE ISSUES Corporate Responsibility (CR) efforts include reducing environmental impact and maintaining fair labor practices for factory workers. BEAVERTON, Ore., June 1, 2014 NIKE, Inc., (NYSE:NKE) today released its seventh annual corporate responsibility report detailing the companys progress on several key issues, including reducing the environmental impact of its manufacturing processes and ensuring compliance with fair labor practices for its factory workers. According to Nike CEO Mark Parker, decreasing the environmental impact of the companys manufacturing processes continues to be a challenge, but Nike is making significant progress through its strong commitment to sustainability initiatives. This includes various projects underway at the companys Sustainable Business & Innovation Lab established in 2009. Even though making shoes traditionally has required the use of glue, chemicals and limited natural resources like rubber and oil, we continue to find innovative ways to reduce our environmental impact through a variety of environmentally sustainable practices. For example, Nike shoe boxes no longer require glue or staples, old shoes that previously ended up in landfills now are shredded and used to make basketball courts, and Flyknit, our woven-shoe technology introduced in 2012, dramatically cuts waste in the manufacturing process. In addition, by making -more- Nike releases CR report Page 2 soccer jerseys from polyester produced from recycled plastic bottles, Nike has prevented nearly two billion plastics bottles from becoming landfill, Parker said. The company takes continued allegations of failure to abide by wage regulations seriously and stands by its code of conduct that requires its factory workers receive legally mandated benefits and pay that is at least the minimum wage required by the laws of the countries in which the Nikes products are made. Approximately one million workers make Nike products in nearly 750 factories in 43 different countries. To ensure these factories -- which Nike does not own -- comply with fair labor standards, the company participates in the activities of the Fair Labor Association (FLA) aimed at creating transparency throughout the apparel industry. The FLA makes public the findings of its regular factory visits and publishes these findings on the FLA website, including problems or violations at the factories and how companies are addressing any incidents or violations. Parker said, We are quick to act if we discover any failure to comply with Nikes requirements for the fair treatment of factory workers or any violations of the FLA Workplace Code of Conduct. Nike will host a news conference at 4 p.m. on June 4, 2014, at its Beaverton headquarters at which time the company will provide further details from the recent CR report. Requests for media credentials to attend the news conference should be directed to Your Name at yourname@nike.com. About NIKE, INC. Nike, Inc., based near Beaverton, Oregon, is the worlds leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly-owned NIKE, Inc. subsidiaries include Converse, Inc., which designs, markets, and distributes athletic lifestyle footwear, apparel and accessories and Hurley International LLC., which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories. PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET AN AMAZING DISCOUNT :)