Nicholas Woodman’s role in making GoPro a market leader.

How was GoPro different from other players in the industry?

Discuss Nicholas Woodman’s role in making GoPro a market leader. What type of innovation was the GoPro action camera?

What made this camera successful when video cameras (camcorders) and smartphones already existed?

How did GoPro market itself?

Can part of GoPro’s success be attributed to its marketing strategy?

How did GoPro benefit from its marketing?