Use the course materials to include articles, videos, and the module notes.
This activity addresses the following module outcome: •M1A02: Examine how ROI is measured in marketing (C01, 3, 5)
This section of your marketing plan begins to identify where the company would like to be and how it will achieve its objective. Identify long-term and short-term objectives of the company. Include the company’s mission and vision statements and the 5 S’s (sell, serve, sizzle, speak, save). For more information, refer to the SOSTAC® marketing plan information in the course materials.
Strategy. This section of your marketing plan identities how to get the company from where it is now to its long-term and short-term objectives. Include segmentation, targeting, and positioning (STP), online value proposition (OVP), sequence (credibility before visibility), integration, and tools.
