Odwyers/ Specialty Areas
Part I- Create an agency report card.
? Choose an agency ranked among the best places to work by PR week /search for the agency on the ODwyers website. Are they ranked on Odwyers?
? List the agency’s main specialty areas/services they offer
? Describe their size/locations
? Describe the brands in their client roster
? Their best work/Awards
? Describe leadership/culture
Part II- PR for your favorite brands
? Select your two favorite brands
? Search to find their PR agency (if any)
? Describe the types of pr services that would benefit your brand
? Identify any PR/Marketing/Advertising campaigns they have recently conducted (within the past year)