Can you answer the questions:
1. Analyze the company statement ?OLAY? (the company may be differently named from OLAY) of mission vision via their website. In addition based on researching the company website source at least TWO RECENT RELEVANT BUSINESS ARTICLE and discuss the following:
a) Critically discuss how effective has the firm been in applying in the principles of BRAND VISION and BRAND ARCHITECTURE to OLAY?
(Could you attach file these articles for me please).
b) Evaluate the firm?s customer relationship management (CRM) strategy based on your reading and the website.
2. Evaluate the direct COMPETITION to OLAY as researched via my visit to the supermarket in term of positioning, brand architecture and shelf placement in the supermarket.
3. Discuss of your observations from my visit to the supermarket on OLAY as per the attached file that I sent to you, including observations on the direct competition.
**** The supermarket which I have been visited were NEW WORLD and PAK N? SAVE
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