Write a 2-3 page paper analyzing the Case Study from HBR “Do You Really Think We are So Stupid, A letter to the CEO of Deutsche Telecom (A)” with respect to Kotter’s Steps 1, 2, 3. Please include any other information you have studied up to this point that seems relevant. Include your references to other resources from the course. Text book is Organizational Change and Theory and Practice by W. Warner Burke which I am unable to share electronically. Please use internet to look for reference related to organizational change use for case study. 1st 3 of Kotter’s (1996) Leading Change are:
1. Establishing a sense of urgency
2. Creating the guiding coalition
3. Developing a vision and strategy.