Organizational websites
Using various organizational websites as examples, consider the social problem you identified earlier in this course and describe how you might create a website or social media page to raise public awareness of your selected issue. Which media approach would you use and why? Who would comprise your targeted audience? How could you educate your viewers on how to get involved or engaged in advocacy efforts?
Posts should reflect your personal and professional experience—and all posts and responses should be supported by recent, scholarly research with proper APA citations and references.
Sample Solution
Website/Social Media Campaign: Universal Basic Income (UBI)
Social Problem:
From my previous course discussion, I will focus on Universal Basic Income (UBI) as a potential solution to economic inequality and a changing job market.
Media Approach:
A combination of website and social media channels would be most effective.
- Website: A central hub for in-depth information, research, and resources.
- Social Media: A dynamic platform for raising awareness, sparking discussions, and mobilizing supporters.
Targeted Audience:
- General Public: To raise broad awareness about UBI and its potential benefits.
- Policymakers: To educate them about UBI as a viable policy option.
- Advocacy Groups: To connect with existing organizations working on similar issues and foster collaboration.
Website Content:
- Clear and concise explanation of UBI: What it is, how it would work, and potential benefits (poverty reduction, economic security, stimulating innovation).
- Frequently Asked Questions (FAQs): Address common concerns and misconceptions about UBI.
- Research and Data: Present credible data and research findings on UBI pilot programs and feasibility studies.
- Impact Stories: Share personal stories from individuals who could benefit from UBI.
Full Answer Section
Social Media Strategy:
- Platforms: Utilize a mix of platforms like Twitter (engagement with policymakers and journalists), Instagram (compelling visuals and infographics), and Facebook (community building and event promotion).
- Content:
- Regularly post informative and engaging content (articles, videos, infographics) about UBI.
- Highlight success stories from UBI pilot programs around the world.
- Host live Q&A sessions with UBI experts.
- Organize online petitions and advocacy campaigns.
- Utilize relevant hashtags to increase discoverability.
Examples:
- Website: The Basic Income Guarantee Network (https://usbig.net/) provides a wealth of information on UBI.
- Social Media: The Stanford Basic Income Lab (https://basicincome.stanford.edu/) utilizes Twitter and Facebook to share research and engage with the public on UBI.
Educating Viewers on Advocacy:
- Call to Action: Clearly state how viewers can get involved (signing petitions, contacting representatives, volunteering).
- Resource Page: Provide links to relevant organizations, advocacy toolkits, and educational materials.
- "Get Involved" Section: Showcase upcoming events, webinars, and opportunities for local activism.
Evaluation:
- Track website traffic and social media engagement metrics.
- Conduct surveys to gauge audience knowledge and sentiment towards UBI.
- Monitor online conversations and media coverage.
By implementing this multi-pronged approach, the website and social media campaign can effectively raise awareness of UBI, educate the public, and inspire action towards this potential policy solution.