Paid advertising

Read/review the following resources for this activity: Arens & Schaefer: Chapters 12, 13 Link (article): 5 Pay-Per-Click Mistakes That Can Cost You Money Link (article): How to Advertise on Google and Boost your Small Business Minimum of 1 reliable resource for initial post Post Instructions (350 words) Visit several random internet sites of your choice (CNN, Yahoo!, MSN, Facebook, etc.). Click through a few pages and try to find evidence of paid advertising. What forms did they take? Do you think they would be effective if you were in their target audience? Click on some of the advertisers' links. Did they bring you to a landing page that did a good job drawing you into their product or service?