Part 1. Using the software predetermined by your instructor, answer the following questions:
What techniques are used to capture the reader’s attention?
Does the writer use the direct or the indirect organizational approach?
Is the subject line effective? Why or why not?
Does the writer use an emotional or a logical appeal? Why?
What reader benefits are included?
How does the writer establish credibility?
What tools does the writer use to reinforce his position?
Link to use is below.
Critique the Professionals Visit the Facebook pages of six companies in several industries. How do the companies make use of their Wall? Do any of the companies use Wall posts to promote their products? Compare the material on the Info tabs. Which company has the most compelling information here? How about the use of custom tabs; which company does the best job of using this Facebook feature? Using whatever medium your instructor requests, write a brief analysis of the message (no more than one page), citing specific elements from the piece and support from the chapter
Part 3. Sharpening Your Career Skills Online B ovée and Th ill’s Business Communication Web Search, at http:// businesscommunicationblog.com/websearch, is a unique research tool designed specifi cally for business communication r esearch. Use the Web Search function to fi nd a website, video, PDF document, podcast, or PowerPoint presentation that off ers advice on writing persuasive messages (either persuasive business messages or marketing and sales messages). Write a brief email message to your instructor, describing the item that you found and summarizing the career skills information you learned from it.