Part 2 Opportunity analysis report

Part 2 Opportunity analysis report With reference to Reading 4.2 you are to prepare an opportunity analysis report for a new tourism or hospitality venture that you nominated in Assignment 1 part (b) that is innovative and builds on a clearly identified opportunity. The opportunity analysis report has four sections: (1) a description of the idea and its competition; (2) an assessment of the market for the idea; (3) an assessment of the entrepreneur and the team; and (4) a discussion of the steps needed to make the idea the basis for a viable business venture. You will be required to complete the first two sections for this assessment. Task • The first stage of the opportunity analysis report should include, but need not be limited to, the following components: a description of the venture and location, including why it is innovative • site layout/menu lists/prices charged for services and discuss how you have come to arrive at these prices The second stage of the opportunity analysis report is to prepare an assessment of the market for your idea and should include, but need not be limited to, the following components: • identify your target market and detail how you have come to select the chosen market • an industry and a market analysis, showing evidence and findings of detailed market research (secondary and/or primary) which would support the feasibility of the business; a sample outline of these tables is provided in Unit Documents • a complete marketing plan including costs for each category used e.g. the 4 P’s. PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET AN AMAZING DISCOUNT :)

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