PCR DIGITAL MARKETING AGENCY

The operations of my digital marketing agency are the tactics and processes you implement to run your business.

Operations in a startup begin with the composition of a business plan. A new venture without a business plan is like a car without an engine; it exists but cannot get anywhere. In fact, researching and drafting the new venture’s business plan is probably the most important and necessary business practice you will ever undertake. Business plans are usually written to obtain financing for a new venture. However, the business document and planning process provides a much more important function. This document will be your road map for getting your venture started. The findings of your research contained in your business plan can tell you from the beginning with pretty good certainty if your new business has a real chance of being successful financially and sustainable in the long run.

In this unit you will start creating and writing your Business Plan. The final written business plan should be between 15 – 17 pages and the plan should carefully follow your outline. This submission will NOT be comprehensive. Only the aspects below are to be included in the submission.

Part VI of the written business plan should include the following:

  1. What potential problems could arise?
  2. How likely are they?
  3. How do you plan to manage these potential problems?
  4. Time line. What timing have you projected for this project?
  5. Business objectives. How have you set your objectives?
  6. Are there any other factors and/or contingency plans?

Submission Format:
Follow the APA referencing method. Visit: APA Quick Reference Guide.

Assignment may include at least 1 outside source as well as your text. Reference all sources using APA format.
Minimum length of two to three pages (excluding references, but including citations).

Use Microsoft Word format.

Use double spacing and 12p font size.