Pepsi's Marketing mistakes

  What is Pepsi doing ? Marketing blunder after blunder. Most marketing errors aren’t obvious. Marketing mistakes bleed companies usually with invisible cuts that take years to add up. Such as McDonalds recent decision to change the colours of their ‘restaurants’ – such a move won’t substantially harm such a distinctive brand as McDonalds not when they are doing so many other things right, but it will hurt a bit. Occasionally though marketers make big blundering really obvious errors. These can actually be quite valuable (if corrected quickly). Valuable because the effects are are visible so much learning can be gained from them. It’s very rare to see obvious blunder after blunder. But lately Pepsico has done it, again and again. Are they learning nothing ?