What is perception and what are the factors that influence it? Provide an example of when your perception of a situation/product was different than another person. What was the difference in perception and why do you believe it existed? How did this influence your behavior as a consumer? writer my example would be when I was looking at some sneakers at my workplace and my coworker who happens to be the supervisor of that department wanted me to either buy Nike or Under Armour when I just wanted something less expensive but she kept insisting I buy name brand.