Perceptual Map Paper-Assignment

Perceptual Map Paper-Assignment

The product positioning (perceptual) map is an effective tool for understanding how a product, brand or company stands or is perceived by customers relative to the rest of its competitors in that industry.

Prepare a paper of between 1,100-1,200 words in APA format completing the following objectives:

1. Create a two-dimensional, product positioning map on a specific product, product brand or company. The graphical drawing must be included in your paper (MSWORD document) with both axes clearly labeled and products or brands identified.

2. Discuss how this map can be used to create a competitive advantage including possible key strategies that might be used for the industry you choose.

3. Discuss how this map can be used to better target a market segment.