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PLEASE ANSWER THIS DISCUSSION QUESTION : Luntz says you must be yourself in political

communication, but he also says you should put your best foot forward (read employ public

relations). How authentic can government officials and politicians be in their communications? For

example, President Carter was penalized for being authentic, rather than hopeful, in his “Crisis of

Confidence” speech. (reference Luntz pp. 92-94 and especially President Jimmy Carter’s “Crisis of

Confidence” speech discussed in Luntz pp 120-122)////////// BOOK TO USE : Title Words That Work:

It’s Not What You Say, It’s What People Hear Author Luntz, Frank. ISBN ISBN 9781401302597 Publisher

Hyperion Books Publication 2007