Persuasion is the conscious manipulation of face-to-face communication to induce others to do something they otherwise would not. Unlike the use of formal authority, when persuading other people to choose a certain course of action, they still have the freedom to do whatever they want. Consequently, those being persuaded feel they are acting according to their own choices, which means there is a better chance of acceptance and commitment to make their actions work.
There are three general strategies of persuasion. You can persuade through credibility, logical reasoning, emotional appeals, social proof, and ingratiation. This chapter explains these strategies, summarizes four persuasion tactics (active facilitative, passive facilitative, active inhibiting, passive inhibiting) and eight behaviors that can help improve persuasive skills.

  1. What is persuasion and what are its strategies? Please include sufficient details in your answers. 2. How can you improve your persuasive skills?