picking a company to overlook their marketing skills

picking a company to overlook their marketing skills

Paper details:
Marketing Research Project
This is an individual project that you will be required to plan and strategize effectively. If you use your time
efficiently, you should not have any challenges or issues inhibiting you from completing the project by the due
date.
You are to create a report that analyzes marketing research conducted by you for any company/business of your
choosing. Research may be done on existing products or services. It is suggested that you select a company that
is well-known so that resource information may be more readily available. Your primary research methodology
will be the utilization of an interview survey. You will be required to conduct 15 surveys and will be
responsible for conceiving a strategy to conduct surveys as well drafting the survey questions. Questions should
gauge demographic information of respondents (age, race, gender, income, etc.) purchase habits, budgetary and
customer service concerns, product/service preferences, etc. as such relate to the products or services provided
by the company which you select. You will then consolidate your findings and prepare a marketing research
report to satisfy the course requirement. Where applicable, the four steps of the marketing research process
presented in Chapter 4 of the textbook should be utilized. Your report should contain two major sections:
I. Research Summary/Methodology: (1-2 pages)
1. A description of how you chose the respondents and administered the survey.
2. A summary of the respondent’s demographic backgrounds.
3. A summary of your overall survey results. Include a copy of your survey.
II. Analysis: (2-3 pages)
In this section you should analyze what you have learned about completing the marketing research.
Items such as consumer reaction, selecting respondents, interpretation of information, and the
importance of market research when considering new or current products or services, pricing and
competition should be addressed. What suggestions would you offer the client to improve their market
share or to have a more effective marketing plan? Apply the concepts we are learning in this class. This
is your opportunity to show what you have learned. You should use your textbook, articles, and internet
research as resources for your project.
To completely understand the application of this project, imagine that you have been hired by the company
you have selected as a marketing consultant to determine if the company is using good marketing strategies.
Each student is to submit a copy of his/her final project.
Your final report should be written in a professional, business format. Researching the respective industry
should give you ideas about marketing your selected company’s product or service. The final report should
be 5-6 pages in length, typed, double-spaced.

Marketing Research Project;

This is an individual project that you will be required to plan and strategize effectively. If you use your time efficiently, you should not have any challenges or issues inhibiting you from completing the project by the due date.
You are to create a report that analyzes marketing research conducted by you for any company/business of your choosing. Research may be done on existing products or services. It is suggested that you select a company that is well-known so that resource information may be more readily available. Your primary research methodology will be the utilization of an interview survey. You will be required to conduct 15 surveys and will be responsible for conceiving a strategy to conduct surveys as well drafting the survey questions. Questions should gauge demographic information of respondents (age, race, gender, income, etc.) purchase habits, budgetary and customer service concerns, product/service preferences, etc. as such relate to the products or services provided by the company which you select. You will then consolidate your findings and prepare a marketing research report to satisfy the course requirement. Where applicable, the four steps of the marketing research process presented in Chapter 4 of the textbook should be utilized. Your report should contain two major sections:
I. Research Summary/Methodology: (1-2 pages)
1. A description of how you chose the respondents and administered the survey.
2. A summary of the respondent’s demographic backgrounds.
3. A summary of your overall survey results. Include a copy of your survey.
II. Analysis: (2-3 pages)
In this section you should analyze what you have learned about completing the marketing research. Items such as consumer reaction, selecting respondents, interpretation of information, and the importance of market research when considering new or current products or services, pricing and competition should be addressed. What suggestions would you offer the client to improve their market share or to have a more effective marketing plan? Apply the concepts we are learning in this class. This is your opportunity to show what you have learned. You should use your textbook, articles, and internet research as resources for your project.
To completely understand the application of this project, imagine that you have been hired by the company you have selected as a marketing consultant to determine if the company is using good marketing strategies. Each student is to submit a copy of his/her final project.
Your final report should be written in a professional, business format. Researching the respective industry should give you ideas about marketing your selected company’s product or service. The final report should be 5-6 pages in length, typed, double-spaced.