“Placement” Walmart case study
“Placement” in the Walmart case study located on p. 477 of the text
In addition to using the textbook guide questions, you need to include at
least one outside the text source to help support your weekly 350 word case
analysis. Here are five factors to consider when evaluating each case.
• Identify the key players and the most important marketing related facts surrounding
• Identify the primary marketing issue or issues involved.
• Consider proposed and alternative courses of action.
• Evaluate each course of action and then make a final recommendation.
• Recommend the best course of action based on your understanding of the concepts.