Playing in the Red




1. As a former collegiate coach, the topic of finances for big time football programs has always been of interest. Please read a 2015 article from The Washington Post titled, Playing in the Red.
In regards to the programs that are revenue generating, and operating essentially with an auxiliary budget, what are your thoughts on their financial success? For the majority that run a deficit, what case are they making to continue this trend? Think of this as a budget request each year that continues to be approved. Finally, whose responsibility is it for the financial loss? (i.e. coaches, athletic director, CFO, president)



2. Barr & McClellan briefly address the impact social change has on, specifically, capital budgets/projects. This topic was addressed previously in our discussion regarding the Ivory Tower documentary but it’s worth revisiting because it heavily influences budgetary decision.
Applying the text, provide an example of where on your campus you have witnessed a renovation/construction project that was shaped by the campus environment? Where do you draw the line between practical for education and attractive to recruit/retain students?




3. Barr & McClellan make it clear the benefits of an auxiliary budget department and the importance of a high bond rating. In this post I would like you to research your institution (or select one) and list the auxiliary departments on campus. In addition, find the institution’s bond rating and describe why you think it was rated the way it was.



4. The text highlights how to best plan for a capital project and includes the importance of having a program statement. Similarly, when beginning a fundraising campaign you must put together a case statement. These statements are becoming more and more elaborate and accessible. Most institutions now create entirely separate websites to house campaign information, updated statistics, and videos/blueprints of future capital projects.



Research an institution that either just began or is currently in a campaign and describe below 1) what are the goals of the campaign 2) what difference will the campaign make on campus/in the lives of students 3) do they mention sustainability/maintenance costs for new capital projects 4) were you surprised by anything you read