Population Health Intervention and Social Marketing

  Build on the community assessment you completed. First, start with the Community Health Diagnosis, the priority health needs you identified at the end of the Community Assessment, and the goal and objectives you drafted when you completed the Goals and Behavioral Objectives lesson at How to Write Community Health Education Behavioral Objectives https://softchalkcloud.com/lesson/serve/D5P10ig3MWJOVx/html (from Module/Week 9) Build on the community assessment assignment, community health diagnosis, goals, and behavioral objectives to add the population intervention and social marketing assignment. Save the goals and objectives you use during this activity for a future discussion posting! Population Health Intervention and Social Marketing Experience: Go to https://www.softchalkcloud.com/lesson/serve/C3ePZu4cWLHRdI/html Complete the Population Health Intervention and Social Marketing Assignment learning/assessment activity and at the end of the activity—see the last page under references at the bottom of the page to retrieve a certificate of completion and submit to the courseroom dropbox for credit. Passing is 95% to earn the certificate but you may retake the questions in the module as many times as you want to earn a higher grade. How to Save Your Certificate on Your Device in Digital Format To save your certificate in digital format on your device, select print on your device when the certificate is showing. (Yes, select print, even though you will not be printing it!) Instead of choosing a printer on the printer options, select save as a PDF file. Save the certificate as a PDF to your device. Then upload the certificate to the courseroom dropbox for grade credit. Another technique is to take a picture with your smartphone and upload the image to the assignment dropbox for grade credit. Hovering your mouse over the certificate, using a right-click, and selecting the menu item to save as an image and saving to your device as a jpg or png file is the least effective method, as depending on your computer/web browser settings, this may save the certificate as blank. The score summary is not required. The certificate is required for grade credit.

Sample Solution

   

Community Health Diagnosis

The community health diagnosis revealed that the following are the priority health needs of the community:

  • Obesity
  • Diabetes
  • High blood pressure
  • Heart disease
  • Stroke

Goals and Behavioral Objectives

Based on the community health diagnosis, the following goals and behavioral objectives were developed:

Goal 1: Reduce the prevalence of obesity in the community by 10% within 5 years.

Full Answer Section

   
  • Objective 1: Increase the number of adults who eat at least 5 servings of fruits and vegetables per day by 20% within 1 year.
  • Objective 2: Increase the number of adults who engage in moderate-intensity physical activity for at least 30 minutes on most days of the week by 15% within 1 year.
Goal 2: Reduce the prevalence of diabetes in the community by 5% within 5 years.
  • Objective 1: Increase the number of adults who are screened for diabetes each year by 10% within 1 year.
  • Objective 2: Increase the number of adults with diabetes who are taking their medications as prescribed by their doctor by 15% within 1 year.
Goal 3: Reduce the prevalence of high blood pressure in the community by 5% within 5 years.
  • Objective 1: Increase the number of adults who are screened for high blood pressure each year by 10% within 1 year.
  • Objective 2: Increase the number of adults with high blood pressure who are taking their medications as prescribed by their doctor by 15% within 1 year.
Goal 4: Reduce the prevalence of heart disease in the community by 5% within 5 years.
  • Objective 1: Increase the number of adults who are screened for heart disease each year by 10% within 1 year.
  • Objective 2: Increase the number of adults with heart disease who are following a healthy lifestyle, including eating a healthy diet, exercising regularly, and managing their stress levels, by 15% within 1 year.
Goal 5: Reduce the prevalence of stroke in the community by 5% within 5 years.
  • Objective 1: Increase the number of adults who are screened for stroke each year by 10% within 1 year.
  • Objective 2: Increase the number of adults at risk for stroke who are following a healthy lifestyle, including eating a healthy diet, exercising regularly, and managing their blood pressure and cholesterol levels, by 15% within 1 year.
Population Health Intervention and Social Marketing The following population health intervention and social marketing strategies could be used to achieve the goals and objectives listed above:
  • Obesity:
    • Develop and implement a community-wide campaign to promote healthy eating and physical activity.
    • Work with local businesses to offer healthier food options and to promote physical activity opportunities.
    • Provide free or low-cost healthy cooking classes and fitness programs.
  • Diabetes:
    • Develop and implement a community-wide diabetes screening and education program.
    • Work with local health care providers to ensure that people with diabetes are receiving the care and support they need.
    • Provide free or low-cost diabetes medications and supplies to those in need.
  • High blood pressure:
    • Develop and implement a community-wide blood pressure screening and education program.
    • Work with local health care providers to ensure that people with high blood pressure are receiving the care and support they need.
    • Provide free or low-cost blood pressure medications and monitoring devices to those in need.
  • Heart disease:
    • Develop and implement a community-wide heart disease screening and education program.
    • Work with local health care providers to ensure that people with heart disease are receiving the care and support they need.
    • Provide free or low-cost cardiac rehabilitation programs to those in need.
  • Stroke:
    • Develop and implement a community-wide stroke screening and education program.
    • Work with local health care providers to ensure that people at risk for stroke are receiving the care and support they need.
    • Provide free or low-cost stroke rehabilitation programs to those in need.
These are just a few examples of population health intervention and social marketing strategies that could be used to address the priority health needs of the community. The specific strategies that are implemented will vary depending on the resources available and the needs of the community. Conclusion The community health diagnosis, goals and objectives, and population health intervention and social marketing strategies presented in this document provide a framework for addressing the priority health needs of the community. By implementing these strategies, the community can make significant progress in improving the health and well-being of its residents.  

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