Porcini Pronto

Porcini Pronto Order Description Please follow carefully and complete all the tittles TO DO FIRST: AN EXECUTIVE SUMMARY OF THE CASE OF STUDY Chapter 6 Application of the learning / Findings on another company from any industry Company: L’Occitane (french company) (for the problems: have to find the best model can be used to solve it, as it did for chapter 3) (for the transfer of learning: kind of comparing both companies: Porcini Pronto and L’Occitane) TO DO: Introduction Company background Business problem of the company Problem 1 Reputation problem ==> How L’Occitane can strengthen its reputation Problem 2 150 openings (Asia/ Europe) ==>Recruitment: How L’Occitane can recruit in the best way (french company has to recruit people from Asia and Europe) Problem 3 Internet is 2% of sales business ==> How L’Occitane can improve this business turnover? Transfer of learning Transfer of marketing mix Transfer of perceptual mapping Transfer of segmentation target positioning model Transfer of PESTEL Transfer of SWOT Transfer of five forces model Transfer of CSR Transfer of Geert Hofstede Transfer of international market entry Transfer of value based managent Transfer of the Deming cycle Solution and recommandations For problem 1 For problem 2 For problem 3 Conclusion and recommandation