Porsche Case Study and Strategic Plan
Order Description
Read “What’s Driving Porsche? ” https://mitsloan.mit.edu/LearningEdge/CaseDocs/08-075-What’s%20Driving%20Porsche.Henderson.pdf
and “History of Porsche AG FundingUniverse” https://www.fundinguniverse.com/company-histories/porsche-ag-history/
From the perspective of an executive with the firm, prepare a strategic plan to grow the business over the next three years.
Your strategic plan must be future-oriented and must:
-Describe Porsche’s history and its 4Ps (Product, Price, Place, and Promotion).
-Explain the current situation of the organization in the market (industry, market, and general environment analysis).
-Assess the financial performance and condition of the organization.
-Conduct a SWOT analysis (strengths, weaknesses, opportunities, and threats) to determine areas that offer opportunities for change.
-Choose three or four areas from your SWOT analysis and explain why the areas you have chosen are essential to your strategic plan.
-Describe your recommended organizational structure.
-Explain your plan to measure the success of your strategic plan.
Grading Rubric:
-Describes the Organization’s History and Its 4 Ps (Product, Price, Place, and Promotion)
Total: 4.00
-Explains the Current Situation of the Organization In the Market (Industry, Market, and General Environment Analysis)
Total: 5.00
-Assesses the Financial Performance and Condition of the Organization
Total: 4.00
-Conduct a SWOT Analysis to Determine Areas That Offer Opportunities for Change
Total: 5.00
-Chooses Three or Four Areas From the SWOT Analysis and Explains Why the Chosen Areas are Essential to the Strategic Plan
Total: 6.00
-Describes the Recommended Organizational Structure for the Company
Total: 5.00
-Explains the Plan to Measure the Success of the Strategic Plan
Total: 5.00
