Description
Consider the corporation you have selected to use in your first three assignments. Identify one of the
firm’s major competitors that you would consider working for.
Research the corporation on its own Website, the public filings on the Securities and Exchange
Commission EDGAR database (http://www.sec.gov/edgar.shtml), in the University's online databases,
and any other sources you can find. The annual report will often provide insights that can help address
some of these questions.
You will do a 15 minutes presentation to the Board of Directors of the corporation. Develop an eight to
twelve slide PowerPoint presentation with speaker notes or record a video based upon Assignments 1
through 4. You may choose to compare your chosen corporation to a major competitor with whom you
would like to work. You will make recommendations to the Board of Directors based upon your analysis
and decision on why the corporation remains or is not a good fit for you.
Determine the impact of the company’s mission, vision, and primary stakeholders on its overall success
as a competitive employer in the industry.
Create a SWOT analysis for the company to determine its major strengths, weaknesses, opportunities,
and threats.
Based on the SWOT analysis, outline a strategy for the company to capitalize on its strengths and
opportunities, and minimize its weaknesses and threats.
Discuss the various levels and types of strategies the firm may use to maximize its competitiveness and
profitability.
Outline a communications plan the company could use to make the strategies you recommend above
known to all stakeholders.
Develop an executive level Power Point presentation with 8 -12 slides with speaker notes and
appropriate graphics or professional video.
Assess efforts by this corporation to be a responsible (ethical) corporate citizen and determine
the impact these efforts (or lack thereof) have on the company’s bottom line. Provide specific
examples to support your response.
Use at least three references