Find the Company’s (Prada) Goals, Objectives or Drivers. These may be found in the company’s annual reports, websites, in the HBR case information (scenario 1) or the library databases. The reason for identifying the company goals is to answer the questions: what does the company hope to achieve globally? Are there any marketing-specific goals (example: achieve 20% market share). Does the company have measurable, quantifiable short and long term goals?