You work for a digital marketing agency and you've been asked to prepare a digital marketing plan and a PowerPoint presentation that will sell your plan to your client. In your plan, you will assess the competitive market for a fictional company and create a digital marketing strategy to achieve their business goals. Your plan will include a detailed monthly marketing schedule and a budget.
Please see the Company Details for Digital Marketing & Advertising Assignments for essential information about the fictional company for this assignment. You will need to read it before beginning this assignment.
Digital Marketing Strategy
For this assignment, you will use your analysis from the Market and Business Evaluation you completed in Assignment 1 to inform how you shape the digital marketing strategy for EcoFresh. You'll create a unique strategy to achieve EcoFresh's business goals and marketing objectives. Please write a report that contains the following sections:
Recommended Digital Strategy: Detail your recommended marketing campaign, including digital marketing and media strategy. Length: 250 - 300 words
Campaign Message: Describe and explain your digital campaign message. Length: 200 -250 words
Editorial Calendar and Budget: Detail your recommended digital marketing activities by month, including creative, agency, and digital media with budget allocations. Include a sample of a one-month editorial calendar for next year. Length: 250 - 300 words
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Monitoring and Optimization: Describe how you will measure and improve digital marketing performance during the campaign based on KPIs and any other factors. Be specific, and provide a situational example that would prompt a change or optimization. Length: 200 - 250 words.