Find a current article of substance (1,200+ words) from a leading newspaper, business journal or credible web source about an organization or industry and changing marketing environments.
Write your Marketing Memo in the form of a two-page business memo to:
a) summarize the market challenge, problem or issue in your article;
b) assess the impact of the changing marketing environments you identified – determine opportunities and/or threats, and why;
c) why you believe the topic of your article is significant;
d) evaluate what you have learned; how could you apply learning?