Presentation of Newspaper Articles about Concepts in Strategy
Presentation of Newspaper Articles about Concepts in Strategy Read a recent article (from 26 May 2013 to present) from Bloomberg Business Week, Economist, Fortune, The New York Times, or The Wall Street Journal about a major action taken by either a non-profit or for-profit organization. Articles from other periodicals and from before 26 May 2013 will not be accepted. Articles about examples discussed by the instructor will also note be accepted. Be prepared to describe this action to your class, any additional research you’ve done on the company, the industry, the internal, external, and global environments, any other aspects that are related to Strategic Management (see course syllabus and textbook table of contents). Name the key strategic management terms that the author used in the article. Describe how these concepts relate to course materials and how they are applied in this specific real-life example. Aim your article presentation to be about 5 minutes. You may choose to present with slides. For example, consider the August 13, 2009 article titled, “Samsung’s Plan to Strengthen its Weaknesses.” Samsung is the number two global player in the cellphone handset market behind Nokia, with a market share of 19 percent. Its revenues and profits have increased even in the global economic downturn. And yet, J.K. Shin, the company’s handset business chief is making plans to strengthen Samsung’s position. Students should be able to identify strategic management terms such as low cost strategy, focus, external environmental analysis, etc. as these terms are indicated both by the article writer as well as by Samsung’s managers.