Presenting A Marketing Project Plan

Sample Solution

Marketing Project Presentation: New Hospital Program

Slide 1: Title Slide

• Title: Marketing Project: [Insert Program Name]
• Subtitle: Improving [Community Need] in [Community Name]
• Hospital Logo
• Your Name & Title

Speaker Notes Good morning, [Supervisor Name]. Today, I'm excited to present the marketing plan and integrated advertising campaign for our new hospital program, [Program Name]. This program addresses a critical need in our community, and this presentation will outline how we will effectively reach our target audience and achieve program success.

Full Answer Section

Slide 2: Community Need

• Title: Addressing a Critical Need in [Community Name]
• Image: Data visualization representing the community need (e.g., bar chart showing disease prevalence)
• Bullet Points: Briefly describe the community need your program addresses (e.g., rising diabetes rates, lack of pediatric care)

Speaker Notes Our community faces a significant challenge with [Community Need]. This issue affects [number] residents and has a considerable impact on [explain consequences]. Our new program, [Program Name], aims to directly address this need by providing [brief program description].

Slide 3: Supporting Data

• Title: Data-Driven Approach
• Image: Line graph or pie chart highlighting key data points
• Bullet Points: List 2-3 key data points that support the need for the program (e.g., local prevalence rates, national health statistics)

Speaker Notes Our decision to develop this program is based on a thorough analysis of community data. As you can see from this graph, [explain data point and its significance]. This data aligns with national trends, where [explain national statistic]. These findings clearly demonstrate the need for a comprehensive program like [Program Name] in our community.

Slide 4: Marketing Strategy

• Title: Reaching Our Target Audience
• Image: Illustration of a marketing funnel
• Bullet Points: Briefly explain the chosen marketing strategy (e.g., patient education, preventative care focus)
• Briefly explain how the strategy aligns with the program's goals

Speaker Notes To effectively reach those who will benefit most from this program, we've chosen a marketing strategy focused on [Marketing Strategy]. This approach allows us to [explain how strategy aligns with goals]. We believe this targeted approach will maximize program awareness and encourage participation.

Slide 5: Target Audience

• Title: Who We Want to Reach
• Image: Collage of images representing your target audience (e.g., families, young adults)
• Bullet Points: List 2-3 characteristics defining your target audience (e.g., age range, geographic location, health concerns)

Speaker Notes Our target audience for this program is [Target Audience Description]. We've identified this specific group because [explain rationale for targeting this audience]. By focusing on their needs and challenges, we can tailor our message to resonate with them and encourage program participation.

Slide 6: Messaging

• Title: Clear and Compelling Communication
• Image: Speech bubble with a message relevant to the program
• Bullet Points: List 2-3 key messages you will use in the campaign (e.g., "Take control of your health," "Early detection saves lives")

Speaker Notes Our integrated advertising campaign will deliver clear and compelling messages that resonate with our target audience. Key messages will include [Message 1] and [Message 2]. These messages will emphasize the program's benefits and encourage people to learn more.

Slide 7: Marketing Project Plan

• Title: Implementing Our Plan
• Image: Project timeline graphic
• Bullet Points: List key tasks needed to implement the marketing plan (e.g., develop campaign materials, secure advertising space, launch social media campaign)
• Briefly explain the order of importance for these tasks

Speaker Notes To ensure a successful marketing launch, we've developed a comprehensive project plan. This plan outlines key tasks such as [List Task 1], [List Task 2], and [List Task 3]. Prioritizing tasks like [Explain Importance of Task 1] first will ensure a smooth and timely rollout of the campaign.

Slide 8: Evaluation Plan

• Title: Measuring Success
• Image: Bar chart showing evaluation metrics
• Bullet Points: List 3-4 metrics you will use to evaluate the program's success (e.g., program enrollment numbers, website traffic, media impressions)
• Briefly explain how each metric contributes to measuring success

Speaker Notes Evaluating the effectiveness of our marketing plan is crucial. We will use a variety of metrics to track progress, including [Metric 1], [Metric 2], and [Metric 3]. By monitoring these metrics, we can assess the program's reach, engagement, and ultimately, its success in meeting enrollment goals