Price, Profits, and Competition
You may be aware that there are three types of profit: accounting profit, economic profit, and normal profit. The difference between the total revenue and the sum of
the explicit and implicit costs of an organization results in economic profit. It is commonly assumed that every firm’s goal is to maximize its profit, and the
economic theory of business is built on this underlying assumption.
Describe the economic principles that company executives should consider when developing a strategy or strategies that will maximize profits while minimizing
incentives for competitors to develop competing products. Explain why each of these economic principles is important to the company’s strategy. Recommend and justify a
strategy that you believe will maximize profits while minimizing incentives for increased competition.
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