Primary and Secondary Data

    In your post, address the following: Why is it important to distinguish between the use of primary and secondary data? What are the advantages and drawbacks of using secondary data? How do you, as a researcher, determine which is the most appropriate? References: Use the Capella library to read the following: Konstantopoulos, S. (2008). An introduction to meta-analysis. In J. Osbourne (Ed.), Best practices in quantitative methods (pp. 177–195). Use the companion website of your Doing Research in a Business World text to view the following: Sage Publishing. (Producer). (n.d.). Chapter 21: Secondary data analysis [Video] | Transcript. Retrieved from https://study.sagepub.com/grayresearchbusiness/student-resources/chapter-21/videos/author-videos Running time: 02:03. Sage Publishing. (Producer). (n.d.). Top tip: Secondary data analysis [Video] | Transcript. Retrieved from https://study.sagepub.com/grayresearchbusiness/student-resources/chapter-21/videos/author-top-tips Running time: 01:08. Sage Publishing. (Producer). (n.d.). Author top tips [Video] | Transcript. Retrieved from https://study.sagepub.com/grayresearchbusiness/student-resources/chapter-18/videos/author-top-tips On this page, view the second video: Case Studies in Research: Small and Medium Sized Enterprises – Triggers for SME Success. Running time: 03:38. Use the Internet to read the following: University of Southampton eResearch Methods. (n.d.). Sources of secondary data. Retrieved from http://www.erm.ecs.soton.ac.uk/theme6/secondary_data_sources.html Hannay, M. (2015). How to easily analyze the social activities of your competitors. Retrieved from http://www.socialmediaexaminer.com/analyze-your-competitors-social-media-activities/