Primary Data Best Practices

The purpose of Block Five: Primary Data is to give you an introduction into the art of question development. This is a very complex topic that people study specifically in Masters and PHD programs. I just want to give you a good starting point to avoid the most common mistakes I see, and to also give you a lighter content section after the (in my opinion) more difficult competition and market size blocks. We’ll cover: • Do’s and don’ts, general overview of question development (video) • Best practice guide external resource for interviews https://sociology.fas.harvard.edu/files/sociology/files/interview_strategies.pdf • Best practice guide for survey development and data collection https://psr.iq.harvard.edu/files/psr/files/PSRQuestionnaireTipSheet_0.pdf