Choose an organization that does marketing. Use the guidelines below as you make your selection. Make it easy on yourself and choose an organization you’re interested in, and for which you can observe the marketing efforts.
If you choose a very large organization that markets many different products, focus in your discussion on one product or product line. For example, if you choose Chevrolet, don’t address trucks but choose a particular model of truck, or Corvettes.
STEP 2: EXPLORE THE ORGANIZATION’S CURRENT MARKETING ACTIVITY
Take a few minutes to research where and how this organization is conducting marketing activities. What marketing tactics and channels is it using? Who is it reaching?