product and promotion
In a paper of not less than 5 pages:
(20 points) Evaluate the range of products and product categories and draw conclusions about the marketing orientations of particular brands/companies based on what you find.
(15 points) Select an individual brand in one of the above categories. Evaluate the range of the brand’s products (i.e. Doritos) and discuss the objectives, product category, and product line strategy for the selected brand.
(15 points) Identify, define, and evaluate the selected brand’s promotional activity, if any.
