Product Mix And Product Life Cycle

Full Answer Section

      Brand Name: We propose retaining the "NutriA" brand name while adding "Spark!" as a sub-brand. This leverages the existing brand recognition and positive associations with NutriA, while clearly differentiating the new product from its predecessor. Reasons for Keeping Brand Name:

• Brand Awareness: "NutriA" has established brand awareness within the health drink category, providing instant recognition and credibility for the new product.
• Brand Equity: NutriA enjoys positive brand associations with health, quality, and reliability, which can be transferred to the new product.
• Cost Efficiency: Retaining the existing brand name avoids the additional marketing expenses associated with launching a completely new brand.

Sub-Brand Differentiation: Adding "Spark!" as a sub-brand clearly identifies the new product's target market and its unique functional benefits. The exclamation point further adds a sense of energy, excitement, and dynamism, aligning perfectly with the target audience's lifestyle. Product Differentiation: NutriA Spark! will differ from the original NutriA in several key aspects:

• Function: While the original NutriA focuses on general health and well-being, NutriA Spark! will emphasize energy, focus, and cognitive enhancement. This will be achieved through a new formulation with ingredients like B-vitamins, caffeine, L-theanine, and nootropics.
• Taste: NutriA Spark! will have a more vibrant and refreshing taste profile than the original, featuring a wider range of fruity and citrus flavors to appeal to the younger target audience.
• Packaging: The packaging for NutriA Spark! will be bolder and more eye-catching, utilizing colors and graphics that resonate with teenagers and young adults.
• Marketing: The marketing campaign for NutriA Spark! will be tailored to the younger target audience, using social media, influencer marketing, and online advertising to reach them where they are.

Benefits of Differentiation:

• Targeted Appeal: By addressing the specific needs and preferences of the 15-21 age group, NutriA Spark! can gain a competitive edge and attract new customers.
• Brand Extension: NutriA Spark! can expand the overall NutriA brand and tap into a new market segment, increasing brand reach and market share.
• Reduced Cannibalization: Creating a distinct product with a different brand identity minimizes the risk of cannibalization of the original NutriA's sales.

Conclusion: Introducing NutriA Spark! as a sub-brand offers a strategic solution to expand NutriA's product line and reach a new, younger target market. By leveraging existing brand equity and clearly differentiating itself from the original NutriA, NutriA Spark! can establish itself as a leading health drink for teenagers and young adults.  

Sample Solution

   

Product Description:

Introducing "NutriA Spark!" This vibrant health drink is specifically formulated for the active, dynamic lifestyles of teenagers and young adults aged 15-21. Unlike the original NutriA, which caters to a more mature audience focused on general health and wellness, NutriA Spark! emphasizes energy, focus, and performance enhancement.