Professional Communication

letter N Professional Communication Routine Messages Primary purpose: Information Secondary purpose: Goodwill Routine inquiry or request letters are deductive, s imple, and common. The information in the letter w ill determine the quality of information received in th e response. Request Blueprint 1. Opening a. Introduce your request, major statement, question, or polite command. • Will you please answer the following questions rega rding your business conference facilities: • What is the procedure for using your business slide s in our corporate management training seminars? b. Avoid long explanations that precede the main idea. 2. Body a. Explain the request logically and courteously. b. Include details necessary to help the reader respon d to your request correctly. c. Consider numbering or bulleting your questions (if more than one) for easy reading and answering. d. List questions logically or most important first. 3. Closing a. State clearly what action you want the reader to ta ke—and when. Include specific end date if appropriate. • Please send your catalog by April 14. • I would appreciate receiving the answers to my ques tions before October 30 so I may make a decision before November 6. b. Make action easy, if appropriate, by including a po st-paid reply envelope, your telephone number, email, or any other appropriate, helpful informatio n. c. Express appreciation and, if appropriate, include a statement of goodwill or reader benefit. d. Avoid trite expressions. Response to Request Blueprint 1. Opening: Deliver the most important information fi rst—answering the question(s) or recognizing the request. • Yes, the Hilton is able to accommodate 200 business professionals on May 12-15, and I have included a list of all finalizing details. • The managers of ABC Inc. accept your $1.1 million c onstruction bid. 2. Body a. Arrange information in logical sequence. b. Explain and clarify with supporting details (includ e details necessary to help the reader). c. Provide additional information (sale, resale, PR). d. Build goodwill. 3. Closing a. End pleasantly. • Peaceful, quiet Sierra Spa serenity awaits your vis it. Please call (916) 589-8820 today for reservations. • Please call (916) 589-8820 for more advice on organ izing an exciting event at Sierra Spa. b. Request action, if necessary. Poor Example of a Request Letter Assume you saw an advertisement in the October issu e of Workforce magazine about a software program called Resumix that you believe may be help ful to your managers in processing the hundreds of résumés your company receives monthly. Because you want to ascertain whether or not this program would be effective, you write a qu ick draft of a request for information as shown below. You need answers by December 1 becaus e your company usually receives a rush of job applications beginning the first week in Jan uary. Improve your draft to bring it into compliance with the principles of professional business correspondence. Create a company letterhead for yo ur company including a return address (Check Gregg Reference Manual ). Keeping the reader(s) in mind, change the salut ation to non- gender-biased language. Send the letter to Resumix , Inc., 140 Northern Boulevard, Flushing, NY 11354-1400. Add any necessary information. Dear Sir: In addition to learning if the program can sort can didates into the categories as you mentioned in your ad, I’m wondering if the prog ram can read all the different type fonts and formats that candidates use on their résumés. Another important consideration for us is training and troubleshootin g. If we need help with the program, would you supply it? Thank you for your cooperation. Sincerely, Content • Request is introduced before explaining = direct ap proach • Necessary details are included for completeness • Details are organized for easy comprehension • Action is clearly indicated • Trite expressions are avoided • Business professional tone and writing style is use d (also refer to 5 Cs) Format • Letter is centered on the page • At least three paragraphs are used to convey inform ation • Block or modified-block style is correct (including paragraph style) • Open or mixed punctuation is used correctly • Spacing between letter elements is correct • Return address is expressed correctly • Courtesy title is used with inside address (if to a n individual) • Salutation matches first line of inside address • Business closing is used • Enclosure notation is included if necessary PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET AN AMAZING DISCOUNT :)