Provides a critical analysis of the corporate communications function of a (for-profit) organisation of your choice, drawing on appropriate communications theory.
The report should consist of four parts:
(a) a one-page executive summary of the findings: this is included in the word count;
(b) a brief overview of the organisation and its communications functions, drawing attention to the major features that you will develop later;
(c) an analysis and evaluation of the communications of your chosen organisation, drawing on communications and/or marketing theory where appropriate;
(d) recommendations on how the organisation could improve its communications in the light of your research.
You must include both internal and external communications, though you can choose to comment more in depth on one aspect as long as you explain why.
Words do not exceeds 3000 but above 2700.