Ps of marketing

Sample Solution

     

Part 1: Commercial Analysis

Most Important Marketing P

After watching the commercial for the "Sorry - I Love You" fragrance by Victoria's Secret, the most important marketing P to me seems to be Place.

This is because the commercial relies heavily on creating a specific emotional connection with the viewer, but it doesn't provide any details about where or how to purchase the fragrance. The viewer is left wanting more - wanting to experience the love story and the scent itself. This piques curiosity and potentially creates a buying urge, but without knowing where to find the product, it's difficult to act on that desire.

Full Answer Section

        Commercial's Effectiveness The commercial is effective in creating a strong emotional response. The use of music, visuals, and storytelling evokes feelings of love, longing, and reconciliation. However, its effectiveness in driving sales is questionable due to the lack of information about product availability. Here's a breakdown of the commercial's effectiveness:

• Strengths:
  • Emotional Storytelling: The commercial connects with viewers on an emotional level.
  • Memorable Imagery: The visuals are beautiful and stay with the viewer.
  • Brand Recognition: The Victoria's Secret brand is well-known.
• Weaknesses:
  • Lack of Product Information: No mention of the fragrance's name or where to buy it.
  • Target Audience Ambiguity: The commercial doesn't clearly define who the target audience is.

Overall, the commercial is aesthetically pleasing and emotionally engaging, but it could be more effective in driving sales if it included a call to action and product details. Part 2: Features vs. Benefits Recently Purchased Product: Let's say I recently purchased a new pair of running shoes. Features:

• Breathable mesh upper for ventilation
• Cushioned midsole for shock absorption
• Flexible outsole for traction
• Reflective detailing for nighttime visibility
• Lace-up closure for a secure fit

Benefits:

• Comfort: The breathable mesh upper and cushioned midsole prevent my feet from overheating and provide support during long runs.
• Performance: The flexible outsole allows for natural movement and the traction helps me maintain stability on various terrains.
• Safety: The reflective detailing ensures I'm visible during low-light runs.
• Customization: The lace-up closure allows me to adjust the fit for optimal comfort.

These features translate into benefits that address my needs as a runner, making the purchase a worthwhile investment in my health and fitness goals.