PUBLIC RELATIONS PROPOSAL FOR NONPROFIT

Research Analysis -Identify the organization’s mission, strengths, weaknesses, competitors, opportunities, obstacles, supporters, funding, opinion leaders and key publics Develop at least 5 measurable objectives that emerge from the PR audit findings and the organization’s mission. Identify each as informational, attitudinal or behavioral.  Programming – Create a minimum of 6 programming tactics to achieve the objectives you established and describe the intended impact of each. Incorporate the communication theories and strategies discussed since the beginning of the semester.  Stewardship – Formulate strategies reflective of the organization’s mission that cultivate, manage and strengthen relationships with donors and stakeholders.

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