Public Relations Strategy of Josh Gordon

Scenario: You’re the head of your favorite team’s public relations staff faced with the difficult task of cleaning up the public relations mess left behind by your star player’s actions.

How do you handle the media requests for interview with the player?

What does your sample press release look like to address the situation?

What is your action plan to protect the player and organization from outraged fans and supporters?

Do you have a security plan for any of the athlete’s public appearances or will you shut them down entirely?

Do you try to convince the athlete to donate to a given charity or cause to help repair their image?

Do you line up an apology tour via radio and television to allow the athlete to address the problem or allow him to hide behind the public relations wall and hope the public forgets about it?

What instructions do you provide to your staff for handling the player during practices and gamedays when the media is present?