Quantitative research

1- What is quantitative research?
2- What is primary research?
3- Explain what a survey is
4- In what situation is a survey the appropriate method of data collection
5- List the types of question formats that are used in surveys and explain why
6- What is an observational method of data collection?
7- Explain the difference between participant observation and non-participant observation

  1. Explain what is meant by indirect method of observation
  2. What is garbology?
  3. Under what circumstances is garbology the best method of data collection?
  4. What is digital data collection
  5. How are modern marketers? Using social media and internet habits to collect data on consumer behavior?
  6. What is an interview method of data collection and when is it most appropriate to use it?
  7. What is the focus group method of data collection and when is it most appropriate to use it?
  8. What is jury of executive opinion Technique?
  9. When is it appropriate to collect data from sales people when conducting marketing research?
  10. State the Characteristics of a good marketing research?
  11. List the component parts of a good marketing research report?