Read the Attrezzi v. Maytag case. Answer the following questions based on the case and the textbook.
1. What were the facts of the case?
2. Did Maytag know, before it started using the name Attrezzi, that a small kitchen store in Portsmouth was already using the name?
3. What is reverse confusion? What did the Court say were the two types of damage that reverse confusion can cause?
4. Did Attrezzi produce actual evidence of confusion? If so, what was the evidence?
5. Who won the case?
6. How do you register a trademark? What are the processes and cost.
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