Read “The Dark Side of Customer Analytics” in the Module Resources.

Consider the case study and especially the case of highly sensitive customer data.
o Provide an example of a cost (either financial or opportunity cost) that might be incurred if customer data is not effectively managed.
o Provide an example of a data usage restriction that might be implemented through data governance that would help prevent the cost described above.
o Consider your hypothetical cost and that of several others in this course. How would you measure the value of enterprise data management?