Report analysing the case study company’s performance in a management

Choose a case study company and write a 6,000 word business report analysing the case study company’s performance in a management topic of your choice. In writing a case study business report, you are expected to : • Choose and introduce the case study company • Select any management topic of your choice (e.g. marketing, communications, globalisation) and critically assess the performance of the case study company’s performance in your chosen management topic • Review academic theories in evaluating the case study and the management topic of your choice • Ensure your conclusions are logically derived from the review of the academic literature • Suggest recommendations for the case study company based on your analysis • Present the case study analysis in a report A copy of the marking scheme can be found at the end of this document. This mode of assessment has been chosen to apply knowledge obtained during the delivery of the module, but also enable you to understand the value of the critical evaluation of scientific evidence.